From the above image, do you see what I see as an “error”? Well, if not, let me point it to you.
- This message was received at 7.56 PM.
- Reading through the content of this text, it says I have up to 8.00 PM to decide if I would like to opt for self-collection.
Come on FedEx, are you testing your consumer speed in terms of responding to texts OR are you trying to say that the cut-off time is not valid and even if I go past that timing, it will still work?
In the natural human behaviour, I would wait for my parcel/package to be delivered to my doorstep rather than needing to pick it up unless I am in a superb urgency that I need the content of the parcel/package.
I know it is a goodwill of FedEx that they are offering a varieties of options for consumer to “choose”, but please take into consideration of how the system is being designed! You are adversely upsetting your consumer by treating them like super-human. I strongly believe that this will be a cycle where this feature will be deprecated sooner than expected because of the pickup rate.
An enterprise / organisation such as FedEx would (should) have designed it with the best user experience to the end users. Always remember that Adoption, Governance comes after!
Just my 2 cents worth of my rumbling thoughts.